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About Seigfreid Bingham

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So far Seigfreid Bingham has created 376 blog entries.

Generate Sales – Not Litigation – With Loyalty Programs

Done right, loyalty programs are a great way to incentivize repeat customers and attract new ones.

Here are some legal tips for operating loyalty programs that generate sales, not litigation:

Always keep in mind you are entering into a legal contract with […]

Hiersteiner named Baron of the Boardroom

Kansas City- Joseph L.  Hiersteiner, shareholder, was named Baron of the Boardroom by the Kansas City Metropolitan Bar Association. 

Hiersteiner joined Seigfreid Bingham in 2003 and has been practicing law in Kansas City for  40 years. From 2006 through 2014, he […]

Phishing is No April Fools’ Day Fun: FTC Advice to Companies

When internet scammers mimic reputable businesses to trick consumers into giving their personal information, it doesn’t just hurt the consumers, it hurts the good name of the companies they are impersonating. By taking preventive action and by offering immediate advice […]

Time for Spring Cleaning: How to Establish Transparency & Trust in Ad Agency Contracts

 

The Department of Justice continues to investigate bid rigging by ad agencies to favor in-house production companies. This follows the Association of National Advertiser’s December report on transparency in the digital and media world. Both are generating an enormous amount […]

Seigfreid Bingham gains victory in Apollo 11 artifact case

Houston, Texas – A ruling in federal court on February 24, 2017 ordered that a lunar bag used to carry moon rocks back from the Apollo 11 mission be returned to its rightful owner, Seigfried Bingham client, Nancy Lee Carlson.

A […]

New EHB Rule: Will it Get Trumped?

The term “essential health benefits” (EHBs) was one of many new concepts introduced by the Patient Protection and Affordable Care Act (ACA) for group health plans. The ACA defines EHBs as the following ten categories of benefits:  ambulatory patient services, […]

Don’t Rush to Wave the Flag: Avoid False ‘Made in USA’ Claims

As President Trump tweets about U.S. companies moving manufacturing operations to other countries, and we debate about global trade, many American companies may wish to tout their products and support of American manufacturing through use of “Made in USA” or […]

The Football Game that Can’t Be Named : Basic Trademark and Other Rules

Super Bowl, there I said it. My use of the NFL’s registered trademark in this article is permitted under the legal defense of nominative fair use. But companies need to be wary of using the NFL’s Super Bowl trademark and […]